4 Ways To Upgrade Your LinkedIn Profile For Maximum Impact
The LinkedIn platform has over 700 million members who use it regularly. Having a good following on LinkedIn and providing value to them means you can leverage your business and profits.
LinkedIn is known as the professional’s social media. Truth be told, LinkedIn does cater to you building on your current service and offers and marketing your expertise. However, you have to be strategic enough to know that for maximum impact, you need to be building relationships, networking and just being genuine.
People won’t be drawn by someone who is not presenting an authentic offer. The internet is flooded with different products and services in multiples of industries by various “gurus.”
Try to come up with an Unique Selling Proposition (USP). In addition, just be yourself and attentive enough to each of your follower’s queries to be able to grow your business from LinkedIn.
Let’s look at four (4) ways you should be upgrading yourself on LinkedIn.
Optimize Your Profile Information And Data
The first stop for most people after they see your posts in your profile. That’s if your caption was not compelling enough to cause them to click and go to some other landing page, or article, or content you made a call to action for.
Your profile should encompass enough of yourself, achievements, qualifications, and skills, and goals that leave an indelible mark on your reader. Think of what you’ll be posting about and put details about your life and work that will cause people to understand more about you or want to contact you.
Additionally, think about what you would want to see about a person doing the type of work that you do.
Here’s another note, fill out as much of your profile as possible. It is always a bad sight to see professionals who have no details or information on their bios that people can connect to. Look at your Linkedin profile as an online resume.
Be Consistent In Your Posting
As you build out content, note that people love to see simple yet profound posts.
Try to have a balance between engaging posts, general knowledge posts, posts about your products, and a few posts about your life.
When you’ve gotten to a regular flow of posting ensure you are consistent and stay relevant.
Include a few hashtags, about 3-5, in your posts to let it get some circulation on the platform.
Build Relationships Before Making A sale
Many times we see people inbox on LinkedIn who have never liked a post, commented on a post, spoken to us about any of our products, or have just that same day connected to us, and then right out the gate they ask for us to purchase one of their products.
Inboxing people and subsequently getting sales does work. But as with any real human relationship, try to cultivate some sort of a conversation. You can even set appointments with people, talk to them on Whatsapp or put them on your email list. Over time as they get to know you more, they’ll trust you better and the sale will be easier and also importantly, more convenient for them.
Create LinkedIn Groups And Pages
Aside from your profile pages, you can also build LinkedIn groups and business pages. In this way, you get a targeted audience interested specifically in your business or services and its content and not just your general personal posts.
Niche marketing allows you to create a target audience. In the world of digital marketing, nothing beats the approach of knowing the personas of your followers who will be more likely to become customers. Once you can cultivate a deeper relationship with them on a list, in a group, or on a company page, then you can directly show them offers and provide valuable content tailored for what they are more interested in.
Check out our Masterclass if you wish to find out more about How To Build Your Brand And Business Using LinkedIn
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